Before I could process my analog mind, media had undergone a total make-over. It’s like a siege that begins in rem sleep and continues through all waking hours.
In the ad agency where I worked in days of yore, media meant having space in physical formats to transmit messages to the masses, via: newspaper, radio, and television. The power to create and distribute content was concentrated in the hands of professional artists, writers, editors, publishers, and studio producers. Information flowed in a single direction—from the broadcaster or publisher to the audience.
Then digitization stormed in.
Media dramatically transformed. The digital revolution changed traditional media to interactive digital platforms. Communication has been redefined. Roles have blended: content creators are now also media people.
This used to make me say “duh,” until I saw our own church’s Media Team at work. There are about a dozen young people fusing what used to be compartmentalized. They do the creatives, production, and media selection. They reply to comments ASAP, not allowing for time lapses or dead air.
Airtime is free; feedback, replies, and reactions are in real time. Uploads are tweaked, changed, revised, and trashed, or annihilated in real time as well.
My organic mind caught one of their uploads, which, in my old world, required hours of brainstorming, budgeting, evaluation, and approval.
The post spoke eloquently about what we do on Sundays. Minimal words. No gimmicks, colors, or glitters. Just photos in black and white of people in deep reverence to the Lord we worship.
No painstaking process of refining worldviews, just truth. With eyes pooling. I messaged one of the media heads to express my gratitude.
And because children are a huge part of our Sundays, and because children play heroes in my books on grace, I added this to my personal file:
Photo credits: PVGC Media Team
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