10/25/2014

Slave to Batteries


Wrist watches in ancient days (my time) had no batteries. We manually wound them in the morning and they kept going all day.

Then came those mechanical watches that need no winding. The natural motion of the wearer's arm provides energy to run the watch. 

But horror of horrors, in the '70s, battery-powered watches tick-tocked their way in, too. They were touted to be more accurate than other watches. And modern man, being more time conscious than ever before, latched on to this new technology, which has since become the benchmark of wrist watches.  

Designers joined the fray and have been coming up, ad nauseum, with designs limited only by one's imagination.

Now, here’s the thing. My predisposition towards resisting the usual was swept by the tide.

So if you're into uniquely-designed watches like I am, you become a victim of battery-powered watches, now sold practically anywhere (including flea markets) at much lower costs than the functional, mechanical ones.

I now have a drawer-full of bracelet-like, one-of-a-kind watches (received as gifts or bought on a whim) and it seems like I am in a watch shop every week for new batteries.

In my Marketing Communication class today, I discussed needs, wants, and demands. It seemed as though the lecture was for me, not for my students. My wrist watch need has morphed into want, and worse, into demand.

I have been sucked into a deep hole, enslaved by batteries. 

My single thought at this moment: sell all my watches at our forthcoming church's fund-raising garage sale.

With my slew of watches gone, I will save every centavo I shall have spent on batteries, and with my savings, I will buy myself one plain, mechanical watch that will last me all the remaining years of my life. 

It's a bright, brilliant thought that can only be accomplished with iron will, steeled by grace. 

“And he said to them, ‘Take care, and be on your guard against all covetousness, for one's life does not consist in the abundance of his possessions.’” Luke 12:15 


No comments: