Since the year 2000, when my first book (The Boy Who Had Five Lolas) was published, about this time of the year I hold my breath waiting for the Happy Hour. In marketing, this is the limited period of time when bars or other social venues offer drinks at a discount with free hors d'oeuvres. It turns into a night of revelry.
My own Happy Hour—and I mean happy, minus the drinks and hors d'oeuvres —is when a new book is launched, usually during the Manila International Book Fair held every September.
The publisher usually offers my just-born baby at a discount and gives freebies such as a bookmark or a notebook. And there’s a revelry of joy and excitement that mounts to its highest peak in my heart.
Tomorrow, one more Happy Hour is coming up! It will be held at the Book Fair. This time it’s for the 3rd book in the Happy Home series: Bully versus Bully. I hope the kids for whom it was written will emulate and take to heart the values in it.
Please come and join me as I celebrate the grace that inundates every book launching, indeed a happy hour.