When Is a Job Done?
In the advertising world, a TV ad is not done till you actually see it on TV.
Even after the ad has been given a standing ovation and approved by client, the creative team can’t rest easy. Client can still change his mind, “Hold it!” Sometimes, because of competitive moves or budget constraints, the ad sits on the back burner and waits . . . and waits.
When it is finally aired, those who slaved over the ad heave a sigh of relief and only then can they release that sense of longing held in their chest too long.
This parallels writing a children’s book. Or almost.
The manuscript is singing and the book layout is raring to begin, but “Hold it!” The artwork is still crawling. So the book does not get “aired” and it goes on the back burner where it waits . . . and waits.
The waiting was finally over for “Coming Home” (the first book in the series called Happy Home) scheduled for launching twice, with “Hold it!” halting it twice as well.
On July 25 at 2:00, at the Ateneo Rizal Library during the Children’s Book Fair . . . it. was. launched.
Not quite. Unlike an aired TV ad, the job is far from done with a launched book. I have always believed that unless a Christian author's book is read, there is no ministry to speak of.
After all the noisy excitement below (storytelling, book signing, hobnobbing with lovely children and their parents), I quietly pray: that “Coming Home” will be read, and each reader will thank the Lord for the grace of family, in a happy home.
That’s when the job is done. And euphoria kicks in.