12/02/2007

Yesterday Deadline

"When do you need this?" I'd ask, mentally calculating it would take a week to do an excellent ad campaign if my team and I singularly focused on it, abandoning all other projects.

"Yesterday."

“When is your deadliest deadline?” I'd haggle.

“Yesterday.”

This is the deadline I had been used to in the workplace. Every project was rushed as though tomorrow was erased from every time zone. Well, we were rewarded every luxury known to man—except time.

I don't want to remember the results of a "yesterday deadline." They are horrid—starting with frayed nerves, raging tempers to rising blood pressure. But mediocre work was the worst of all.

One of the great lessons I learned from this is—to work as fast as one possibly could without compromising excellence.

Now that I am out of the advertising milieu, I have carried the habit, or the discipline. I don't know whether that is good or bad. My friends (women of leisure) say I’m being too hard on myself. “We have to take things easy now that we have paid our dues.” Their words, not mine.

Habits die hard. When I am working on a book, I ask my publisher, "When do you need this?" Or when I am assigned something to write about in church or in my other concerns, I ask the same question, "When is this due?”

Outside of advertising, everything is slow, excruciatingly slow. Deadlines are flexible. They are not cast in stone. Yes, in book writing, publication deadlines can be moved at any time. They can be re-scheduled—for another quarter or two, another year or two. There are no media cut-off dates, no clients to please, no time and motion studies, no brand to build.

Which is probably why I love blogging. I pressure myself: i.e., 100th post on first anniversary; two blogs a week, and so forth.

Why am I so concerned about deadlines?

I am glad to meet someone in the scriptures who was so keen on an urgent deadline: the second coming of Jesus. The man: Paul. He tried to spread the gospel all his waking hours, with unrelenting passion, because Jesus would be coming very, very soon. That was 2,000 years ago.

But what a deadline to ponder!

Now, if I could only replicate a teeny bit of Paul's attitude and look at deadlines his way.

If I followed the urgency of Paul's cut-off date, I should, and must write, as much as I could to let people know about His grace, in the short time I have left between now and my “going home,” or, till He comes again—whichever comes first.

4 comments:

Petula said...

I love the way you've used your personal experience to relay a message about Jesus Christ. Very well done and thanks for taking the time to write and share.

I've added you to my favorite site list!

Grace D. Chong said...

Hi, Petula,

Thank you so much for the encouraging words. And thanks, too, for adding me to your favorite site list!

Anonymous said...

yes, grace, i remember those "yesterday deadlines". and we always told (i did at least), the one imposing it that if he kept at it, he would end up dead!- lucyb

Grace D. Chong said...

Hi, Louse,

Don't laugh, but sometimes I kinda miss those "yesterday deadlines." Will email you shortly.

gadachonga