My Father’s Favorite Ride (illustrated by Domz Agsaway), is the 4th in My Father’s Favorite series of concept books for young readers. It introducees various kinds of transportation used in traveling to many places in the country, an archipelago, by land, air, and sea.
This book has been a nostalgic reunion between Domz and me.
After nine years (with a pandemic somewhere in between), we got to work together again after Dump Truck in My Heart. For this new book, Domz created a character that rides all the vehicles with his dog. And in every ride, he leaves a flower, symbolic of his appreciation of each journey.
My Father's Favorite Ride is one of 15 (yes, 15!) launched by Hiyas of Omf Lit at the Philippine Book Festival (PBF) in March. This huge harvest mirrors the growth of locally published books in the last two years. As of 2023, 150 books saw print.
It can help solve an alarming news from the PSA (Philippine Statistics Authority) early this year. “The Philippines is facing a comprehension crisis, according to newly released government data, with more than 1 in 5 Filipinos aged 10 to 64 having difficulty understanding what they read—despite being able to read, write, and compute."
As an author of books on grace, targeted at various life stages, I wish more publishers would consider launching a number of books every book fair. My prayer is that these excellent books will sell. In my two-decade stint in Advertising/Marketing. quality alone does not translate to sales. Marketing comes into full play.
The launching of My Father’s Favorite Ride gave me an opportunity to be with humanity again—socialize with people in the literary world--after my unwanted guest finally left.
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