Broadcast television isn’t dying, but it is going through a massive transformation. Traditional radio and TV networks have evolved into digital-first, multi-platform media organizations.
While over-the-air audiences are shrinking, the strengths of broadcasting have shifted to streaming to capture viewers who have moved away from traditional media. Content is now distributed across podcasts (YouTube, TikTok, and mobile apps) to reach younger audiences.
A huge part of my workplace life was on broadcasting (advertising and radio hosting)—it was like my home, my comfort zone.
It’s because I had always been behind the scenes: voice-over, critic, writer, creative director. But when I became an author, it became necessary to face the camera in interviews and messages to readers. Those freak me out. My common excuse, “I am better at writing than speaking.”
But.
I got invited to DZAS, operated by the Far East Broadcasting Company (FEBC) Philippines, with the mission slogan: "Communicating Christ Until All Have Heard." It’s similar to the reason why I am an author—the Gospel should reach people and Christian writers need to help spread the Word till our last breath.
I could not pass it up. It was a venue—with its wide reach of audiences—to talk about my books on grace and my writing ministry. I was asked about the W’s of my writing: what, why, when, where, who. Although I tried not to show it, the jitters crept into every part of my anatomy.
The host and the production staff were so calming; the tour around the place were my sedatives.
Watching the taped interview again a few days later, I saw the numbers: 3.4K views.
Broadcasting in the ICU is not a bad thing. There, patients receive round-the-clock care and life support to keep breathing—till the second coming.
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