11/06/2007

My Boss Mr. Sev

(Former Chairman of the Board and President, Dentsu,Young and Rubicam-Alcantara; former Governor of Catanduanes; former Board Member, Colgate-Palmolive Philippines Sports Foundation; Former Board Member, Philippine Band of Mercy; one of the pillars and mavericks of the Philippine advertising industry; and my former boss passed away on October 31, 2007. Below was my message at the Necrological Service. )

Paying homage to Mr. Sev or SCA, as we fondly called him, is an extremely difficult task. You don’t know where to begin and where to end. He was a such a big, multi-faceted man that lauding his magnanimity and successes would be next to impossible.

I consider myself blessed that I had already paid him a tribute—five years ago, when he was still strong enough to hear it.

After I left DYR-Alcantara, I decided to spend the rest of my life writing. In my very first inspirational book, it seemed so natural for me to write about him—how much influence he had over my career and how he figured in my life in a very unique way.

I say unique because of all the members of the staff, I was the only one with the same birthday as his. Well, we were born many years apart, but we were born on the same day, July 20.

At my book launch, he was invited by my publisher to grace the occasion—without my knowledge. He was in Virac at that time but he flew all the way to Manila to surprise me.

So in all the 20 years I was with DYR-Alcantara, I shared all his birthday parties. Rather, he shared them with me. The staff looked forward, every year, to surprising him with a party better than the last. Lest I spend all night talking about how we conspired to surprise him, let me just share with you an excerpt from my book “Gifts of Grace.”

“Those birthday parties were special, not because of their grandness (yes, they were grand!) but because of what they awakened in all of us. Two words, team spirit. That sense of community which made us work together as one. People of different ages, mindsets, schedules, positions, all worked hand-in-hand, on equal terms, once a year, for a special project for one special boss.

“On that big day, we were all in the same costume theme, eating the same food, drinking the same champagne, dancing to the same music, laughing at the same jokes, and enjoying the same party prepared by all. It was like being seated in a huge round table—no corners, no heads, no bosses.

“And it was all possible because one man was big-hearted enough to allow it. Mr. Sev was as much the giver as we were. Reflecting on those parties now, I clearly see a kindly man walking about in a deadpan manner through all the feverish preparations. I see his face lighting up in "surprise" at every party. He gamely played along because he knew.

“He knew that we didn't do it only for him, but for the spirit it drew from all of us.

“In this silent hour, I thank the Author of birthdays for this team spirit that came alive every July 20 in the last 20 years. I thank God especially for a man called Mr. Sev or SCA who gallantly gave of himself to be the impetus for this astonishing sense of community, and whose magical birthdays made me feel the magic of mine.”

So long, Mr. Sev . . . till we celebrate our birthday again in that place where everything is forever.  
   
(Photos above were taken at the launching of "Gifts of Grace" Book 1)

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