There is an an unwritten agreement in advertising: if the ad is still working well, don’t touch it because the change can be risky—it will either succeed or fail.
Eventually, however, because of changing consumer behavior and trends, the ad has to be replaced.
In sum, nothing on earth stays the same. Even if things are working well today, they can bog down tomorrow.
After the rain, streets get flooded; after an earthquake, a mountain could disappear; after a volcanic eruption, a whole village could be buried; after a fire, structures and even people turn to ashes.
The same is true with man and all living things.
We are born, we grow up, we grow old, then we die. In life, our hair falls off, our bones atrophy, our muscles weaken, our skin wrinkles, our mind dulls, etc. Science has come up with theories about matters of consequence, only to be debunked by new discoveries.
There is only One that never, ever changes—our Creator and everything about Him: His Word, His blessings, His authority, His plans, and His love for us.
“Jesus Christ is the same yesterday, today, and forever.” (Hebrews 13:8 NLT)
“The grass withers and the flowers fade, but the word of our God stands forever.” (Isaiah 40:8)
“. . . the Lord’s plans stand firm forever; his intentions can never be shaken." (Psalm 33:11)
“Heaven and earth will disappear, but my words will never disappear.” (Matthew 24:35)
If it ain’t broke . . . “’For the mountains may move and the hills disappear, but even then my faithful love for you will remain. My covenant of blessing will never be broken,’ says the Lord, who has mercy on you.” (Isaiah 54:10)
Join me in a prayer of thanksgiving: For manifesting faithful love and abundant grace in the dark and bright phases of my life, thank You, Lord. Amen.
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